Friday, January 18, 2013

Telluride Gay Ski Week Launches All New On Mountain Gay Card

FOR IMMEDIATE RELEASE   
Contact:
John McGill
StraightOut Media & Marketing
johnm@straightoutmedia.com
214-207-9004

TELLURIDE GAY SKI WEEK LAUNCHES ALL NEW, ON-MOUNTAIN “GAY CARD”

New Card Offers Exclusive Lift Ticket, Restaurant and Retail Savings at the Nation’s Top Gay Ski Week
DALLAS, TX, January 16, 2013 – StraightOut Media & Marketing, the producer of Telluride Gay Ski Week, announced today that Telluride Ski Resort has developed a new guest program available exclusively to ski week attendees…the “Gay Card”. This customized card provides special discounts and incentives to holders, not only
during ski week (February 22 – March 3, 2013), but also throughout the remainder of the 2012-2013 ski season.

For a one- time only fee of $80.00, Gay Card holders will receive their first day of skiing free (normally $106.00)
plus a 20% savings on additional days purchased. The card also provides holders with 10% off savings at
Telluride Ski Resort restaurants and retail outlets. Purchasers have the option to upload a photo for use on the
card prior to arriving at ski week or can have their photo taken on-site at the resort. By linking a credit card with
The Gay Card, cardholders can pay for lift tickets, food and retail purchases automatically avoiding the hassle of
lift ticket lines or the need to carry a wallet. A link to purchase the Gay Card can be found at
TellurideGaySkiWeek.com.

In addition, attendees can save by pre-purchasing the popular T-Pass, the ultimate ski week party pass that
grants entry into all official gay ski week events! A $350 value, the pass is available for pre-purchase for $150.00
until February 20 and thereafter on-site for $199.99. The pass also includes a complimentary specialty cocktail at
select events as well as VIP gift bag and commemorative 10th anniversary pin.
GayCard_TGSW13_011613_FINAL

“Gay Ski Week has become a welcome tradition at the resort and we are excited to introduce this new offer
celebrating the tenth year of one of Telluride’s most anticipated events” stated Ken Stone, marketing director of
Telluride Ski Resort. “We look forward to another great year – with the best skiing, the best mountain and the best
gay ski week in the country”

Ranked the #1 Gay Ski Week in the U.S.A. by Gay.com, TGSW brings together gay and lesbian skiers and
snowboarders from across the country and around the world. Guests to the Ten Year Anniversary event can look
forward to TGSW’s renowned mix of skiing, parties, celebrities and entertainers; including, world famous drag
comedian Miss Coco Peru and DJs Casey Alava and Brandon Moses. Events during the week include an Oscar
Watching Party on Sunday, February, 24, Dick’s Night Out on Wednesday, February 27 and the renowned White
Night Party to be held on Thursday, February 28.

Current sponsors of Telluride Gay Ski Week include the Telluride Mountain Village Owners Association, KRU82
Vodka, Barefoot Wine, Passport Magazine, Hotel Madeline, Inn at Lost Creek, Telluride Watch, IGLTA, Pink
Banana Media, GayList Daily, and Sirius Radio.

Telluride Gay Ski Week 2013

When: Friday, February 22 – Sunday, March 3, 2013

Where: Towns of Mountain Village and Telluride, CO and the Telluride Ski Resort

Info: Schedule, event pricing, lodging and travel information available at:
www.telluridegayskiweek.com

About Telluride Gay Ski Week

Telluride Gay Ski Week (“TGSW”) is an annual week-long gay ski event produced by StraightOut Media & Marketing with support from the Telluride Mountain Village Owners Association and benefitting the Telluride AIDS Benefit. Ranked the Top Gay Ski Week in the U.S.A., by gay.com, TGSW is an alternative to other gay ski events and provides a unique vacation experience in a spirited and unpretentious ski town. Nestled in a box canyon surrounded by the majestic 14,000 ft. peaks of the San Juan Mountains, Telluride Gay Ski Week brings the charm of Telluride together with the European-style town of Mountain Village.

For more information, visit www.telluridegayskiweek.com

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