Joseph Christian Leyendecker was born March 23rd, 1874 in Montabour, Germany. In 1882 the Leyendecker family, including an older sister and brother and a younger brother, immigrated to Chicago, where a maternal uncle founded a successful brewery. Leyendecker studied at the Art Institute of Chicago. J C and younger brother Frank studied also at the Parisian Académie Julian. Leyendecker's greatest success as a commercial artist would be his "Arrow Collar Man" work. The model for the Arrow Collar campaign was Charles Beach, Leyendecker's lover.
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