Monday, February 25, 2013




GREATER FORT LAUDERDALE, Fla. (Feb. 25, 2013) – Bigger is better in Greater Fort Lauderdale with the destination pulling out its big guns at the world’s largest travel trade show, (ITB) Berlin.

As part of its new 2013 “Hello Sunny” branding campaign, which includes a revived focus on LGBT marketing, the Greater Fort Lauderdale Convention & Visitors Bureau will partner with the International Gay & Lesbian Travel Association (IGLTA) to bring some warmth and sunshine to winter weary Europe and increase the profile of LGBT tourism across the globe. Greater Fort Lauderdale will share IGLTA’s stand in the conference’s “Gay and Lesbian Pavilion” with other major LGBT destinations from March 6 -10.

“The pink pavilion is a much-loved staple of the ITB conference each year and we’re privileged to work with IGLTA and say 'Hello Sunny' to European consumers, travel agents and media,” said Richard Gray, the Greater Fort Lauderdale Convention & Visitors Bureau’s (CVB) newly-appointed managing director for the LGBT Market. “We’re committed to increasing our presence in the LGBT market around the world.”

Headquartered in Fort Lauderdale, IGLTA and the Greater Fort Lauderdale Convention & Visitors Bureau have a long-standing relationship to increase the profile of LGBT travel.

“ITB is one of the most important international tourism trade fairs in the world, and with partners like the Greater Fort Lauderdale Convention & Visitors Bureau we are able to better promote LGBT tourism,” said IGLTA President/CEO John Tanzella.

Participation in the ITB Berlin conference is part of a conga-line of 2013 “Hello Sunny” marketing initiatives designed to cultivate the annual $1.47 billion economic impact of more than 1.2 million LGBT travelers visiting Greater Fort Lauderdale each year, with two of the world’s largest gay cruises berthing from Port Everglades in February proving the region has both the size of the LGBT boat, and the motion of the marketing ocean.

For more information, please visit
About Greater Fort Lauderdale
From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping. For more info, contact the Greater Fort Lauderdale Convention & Visitors Bureau at  (800) 22-SUNNY  or visit

The Greater Fort Lauderdale Convention & Visitors Bureau can also be followed on Twitter at or become a fan on Facebook at or join us on Foursquare at To have Greater Fort Lauderdale in the palm of your hand, download the free iPhone applications, Fork Lauderdale, iVisitLauderdale and Defrost Your Swimsuit at

The International Gay & Lesbian Travel Association is the leading member-based global organization dedicated to LGBT tourism. Its mission is to create value for LGBT travelers and expand LGBT tourism globally by demonstrating its significant social and economic impact. Founded in 1983 with 25 members, IGLTA now has a truly global presence with dues-paying member businesses in more than 80 countries. The association represents LGBT and LGBT-friendly accommodations, destinations, service providers, travel agents, tour operators, and events, as well as the LGBT travel consumers they wish to serve.

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